Superano Concept

Rakeen Food Trading Co. is one of the Companies that was originated from Saudi Rakeen Group. This was a result of the long experience of its founders in the field of fast food since 1995. RFTC was founded in 2013 with an investing wallet exceeds 10 million Saudi Riyals. The company has a modern factory established according to the latest German machinery and equipment. The goal is to provide high quality food products to meet the needs and tastes of customers through its mark “Superano”.

Superano offers hot dogs and ice cream in an innovative way for the first time in the Middle East after spreading in Europe. Superano is considered a new addition to the outstanding success achieved by reputed Cacho Restaurant chain in the city of Riyadh. With its four branches- planned to rise up to 30 in the near future, Casho won the admiration and trust of thousands of customers. The company hired and always seeks to hire the best human resources, global experience on the latest means of fast-food industry development. RFTC is firmly committed to offer the highest quality standards in its products and services.

It is our fundamental belief that everything is loaned to us by Allah, to grow and multiply them for the good of everyone.

We care for: Customer focus, Social Responsibility, Passion for Success, Integrity, Respect, Innovation, and Teamwork.

We will work hand-in-hand with our Suppliers and other Business Partners, to help them grow with us. Cooperatively, we will give and do what is right and become proponents of good stewardship.

Superano Culture

Superano Objective

-To create a service-based company whose primary goal is to exceed customer’s expectations.

- To increase the number of customer served by 30% per year through superior service.

-To develop a sustainable start-up business.

Superano is for all

We are happy to serve all classes of customers.

Our aim is to becom the customer’s favorite place for their best hotdog and fast food.

Superano Vision

Superano will be one among the best in providing catering services in KSA; moreover Superano will be a business model that competes fairly in the catering trade.

Superano Mission

Superano’s mission is to provide the customer with the finest hotdog catering.  We believe that we exist to attract and maintain customers.  When we adhere to this truism, everything else will fall into place.  Our services will exceed the expectations of our customers.

Superano Services

We believe that our standards should be based on a professional level of service attitude, customer satisfaction, quick service and welcoming environment.

Future Plans

Domestic Growth

Due to its solid foundation, Food Development Co. has grown rapidly in spite of market turmoil. The brand has been successful in the Kingdom of Saudi Arabia. New outlets have been signed to open in all main cities of Saudi Arabia.

International Growth

In addition to the potential for future expansion in KSA, the company will continue its expansion internationally using a franchise model. International franchise locations, signed to open include: UAE, Qatar, Oman, Bahrain, and Kuwait.

Internationally, negotiations are ongoing to open further franchise locations. Superano has a strong franchise model in terms of both financial and operational management of the brand.

Developing Businesses

The World-Class Ice-Cream, basically owned by Food Development Company, is developing businesses model that offers diverse revenue streams and enhances the core business.

Superano doesn’t only specialize in hot dog, but also serves tasty ice-cream in a wide range of flavors

With a great passion and love for ice creams, Superano has paid a lot of attention for creating its ice creams flavors.

1 - Chocolate: This is a classic creamy and delicious one. Made with love of chocolate and passion to ice cream.

2 - Vanillas: Superano’s special blend of vanillas from genuine origins together with the special know-how of Superano makes the Vanilla Ice cream unique.

3 - Strawberries:  Superano’s lots of strawberries with a touch of vanilla are a real a big demand for ice cream lovers.

4-Mango:Superano’s lots of mango with a touch of strawberries are a real a big demand for ice cream lovers.

Brand Value

As well as growing in terms of outlet locations, the brand is continually being strengthened by the merchandising, sales and marketing departments. Standardization of the product and design has made the brand name consistent and replicable in other areas.

Our Envisioned Future

We will thoroughly understand our customers, winning their hearts by providing tasty and innovative products and services that foresee and respond to their needs.

We will ensure that our products are of adamant quality and easily within reach.

We will revolutionize the fast food service industry.

We will insistently bring our products and services worldwide, spanning the GCC, Middle East, and North Africa in particular.

Locations

Location is of great importance on the viability of a hotdog business. Not every available space is right for an outlet.

Food Development Company’s administration requires a location questionnaire for the site to be filled in order to compare it to the minimum requirements for approving the selected sites.  FDC engineering department will be available to provide advice and answer questions relating to the proposed site.

Superano Outlets

1- Sasco Plus Station 1 KKIA -Riyadh

1- Sasco Plus Station 2 KKIA  -Riyadh

3- Sasco Plus Station 3 KKIA -Riyadh

4- Sasco Al-Zaidi - Makah

5- Al Takhassussi (2go mart) - Riyadh

6- Al Quds District, Khaled Ben Al Waleed St, (2go mart) - Riyadh

7- Thumamah RD. (Petromin) - Riyadh     8- Imam University - Girls - Riyadh

9- Exit 20 (Al-Basem) - Riyadh                   10- Riyadh Gallery mall - Riyadh

11-  (Petromin) Exit 14  -Riyadh                 12 -Al-Sahafa District Riyadh

13- (Petromin)  Exit 24 -Riyadh                  14- KFU - Al-Ihsa

15- Dammam (soon)                                    16- Pepsi Street - Khobar

17- Abha (Al Rashed Mall )                         18- Abha ( Alfen Street)

19- Al Maha Mall (Abha)                              20- King Saud University - Girls - Riyadh

21- Sasco Muroj - Tabuk                             22- Milagro Mall - Tabuk (Soon)

23- AlQassim - Buraydah                            24-Sasco Station Qurtuba (Al Kharj Road)

25 - Taif University - Taif

26 - Dubai

Administration Personnel

Superano is committed to employ, in its best judgment, the best qualified candidates for approved company positions while engaging in recruitment and selection practices that are in compliance with all applicable employment laws.

The company currently has a total of around 280 employees.

The key personnel are the CEO, Director of local and International Franchises, Head of Interior Design, Director of Sales and Marketing, Director of Operations, Human Resources Manager, and Financial Manager, IT Manager. The key personnel have extensive experience in the hospitality industry and include graduates from various hotel-management, culinary and business schools.

Superano Commitment

Superano commits to consistently serve exceptional and high-quality food.

Core Values

After seeking the blessing and satisfaction of the Almighty, we strive to attain our values:

Customer Care

We believe that our customers are the basis of our success and their satisfaction is a condition to the continuation of this success.

Quality

We follow the highest international quality standards at all levels of work, stages of production, and service delivery through providing delicious and clean food.

Innovation & Development

We endeavor to constantly innovate and develop our work by welcoming the ideas and suggestions of our employees and customers.

Skilled Teamwork

We believe that the human factor is the real-deal; accordingly we work hard to attract skilled and experienced people to our company.

Responsibility

We act responsibly and care for the welfare of our environment.